A Pictorial history of the Big Red Cheese and a Review of SHAZAM!


The Powers of Shazam, as demonstrated in the 1972 DC reboot of the comic book.





"In time of dire need, young Billy has been granted the power by the Immortals to summon awesome forces at the utterance of a single word"




What kid didn't dream of being able to do just that; shred his mortal coil and turn into a being who was faster, stronger and, ideally, had the ability to fly. ''Wouldn't my friends be impressed? Nobody could mess with me!''  Very early on in the long tradition of Superhero comics, there was a conscious decision to pander to the core audience of kids, and before we got the very fist instance of a juvenile superhero sidekick in April 1940, when Robin made his first appearance next to Batman in Detective Comics #38, Billy Batson beat him to the punch by changing into CAPTAIN MARVEL just a few months earlier.

Now I don't intend to make here a complete history of Captain Marvel. Many others have done it before and better than me. What I would like to do is to offer some insight in the major highlights of his career.
 First, it's interesting to know that Captain Marvel began his career under another name, in an ashcan comic titled FLASH COMICS #1 in late 1939, where he was named Captain Thunder. In the booming comic book business of the Golden Age, ashcans were a cheaply produced mock-up of a comic produced in a very small quantity. Only a few copies would be printed and sent out to establish distribution and date of first usage to secure the rights in case another publisher came up with a similar title.

The rights to the name FLASH COMICS was lost to DC, while the moniker Captain Thunder was allegedly changed to CAPTAIN MARVEL to avoid a conflict with Captain Terry Thunder who was appearing at the same time in JUNGLE COMICS #1 by Fiction House. However, according to Jim Steranko's HISTORY OF COMICS #2, the name change was an editorial decision, which was corroborated by Fawcett editor Ralph Daigh during the National-Fawcett lawsuit. More about that lawsuit later. They published a second Ashcan with the same story, named THRILL COMICS, but Better Publications had acquired the right to publish THRILLING COMICS already, Fawcett publishing finally settled on the title WHIZ COMICS, starting at issue #2 (which is why no collector could ever find a copy of WHIZ COMICS #1), where the good Captain began officially his fight with crime.


The cover to the extremely rare Ashcan edition of the very first appearance by Captain Marvel in FLASH COMICS # 1.


Of course, if the name CAPTAIN MARVEL sounds confusing for the uninitiated, it's perfectly normal, considering there is another movie in the multiplexes at this very moment starring a comic book hero called CAPTAIN MARVEL, and it's a blonde woman, not a musclebound dark-haired dude. In fact, no less than 6 comic book characters have worn that moniker over the years. To have a better understanding of who's who, I invite you to check my review for the MCU version of CAPTAIN MARVEL which explores that sharing of that particular sobriquet.

Created by artist Charles Clarence Beck and writer Bill Parker in 1939 (with writer Otto Binder soon taking over afterwards), CAPTAIN MARVEL was from the very start strongly inspired by DC's SUPERMAN, created a year earlier by Joe Shuster and Jerry Siegel, and knew a tremendous success. Both cape-wearing dark haired strongmen , with a bald evil scientist as their main villain, the similarities were pretty obvious at a time that the comic book skies weren't yet populated by flying do-gooders in long johns.


The first OFFICIAL appearance of Captain Marvel in WHIZ COMICS #1 (February 1940), followed by an amusing parody by an unknown artist.




But CAPTAIN MARVEL had an overall more juvenile tone, with an origin story more anchored in the supernatural than in the ''science'' of SUPERMAN. Captain Marvel didn't come from another planet, but had his powers bestowed upon him by an aging wizard.The artwork by C.C. Beck was also arguably slicker and more pleasant to read. CAPTAIN MARVEL eventually gained a memorable cast of supporting characters like Mr. Tawney the talking tiger, The evil Dr. Sivana, the twisted alien worm Mr. Mind, the powerful Black Adam, Billy's sister Mary and his friend Freddie who would form with him the super-powered Marvel Family, as Mary Marvel and Captain Marvel Jr. (Whose costume and hairstyle, according to Elvis' cousin Bobby Smith, was a huge inspiration to one of Elvis Presley's most famous stage outfit. An issue of CAPTAIN MARVEL JR. even sits on the King's desk in his preserved childhood home in Memphis Tennessee.)


In Elvis Presley's restored childhood home in Memphis, a Captain Marvel Jr. comic book resting on his desk.


The first issue in December 1945 of THE MARVEL FAMILY, starring its core members, including the comedy relief Uncle Marvel, who had no powers whatsoever..



It gained in popularity to such a point that it not only outsold Superman, but it also lead to what is considered the first Superhero film (if we define superhero by being a costumed crime-fighter wielding super powers) with arguably one of the best movie serials out there, THE ADVENTURES OF CAPTAIN MARVEL, starring the rugged Tom Tyler, who was previously known as a cowboy star in the silent era, and had performed as the Mummy in 1940's THE MUMMY'S HAND. Tom Tyler also starred as THE PHANTOM in the equally fine 1942 Movie serial of the same name. Already late into the genre of comic book adaptations in Serial format, which had already seen MANDRAKE THE MAGICIAN, FLASH GORDON or BUCK ROGERS just to name a few, it still was better than AND predated DC Comic's first serial adaptation; BATMAN, by a couple of years, which must have irked DC Comics to no end. Ironically, Republic Pictures originally tried to get the rights to make a SUPERMAN serial, and after failing to do so because of legal issues involving Paramount's own lavish SUPERMAN cartoons by the Fleisher Studios, decided to knock at Fawcett's door.


Tom Tyler in Republic Pictures' phenomenal THE ADVENTURES OF CAPTAIN MARVEL serial in 1941.

This success without a doubt contributed to the irritation DC comics felt over the similarities between CAPTAIN MARVEL and SUPERMAN, and a long legal battle was started in 1941, a battle that was lost by Fawcett in 1952. But by that point, superhero comics were losing steam, and a new breed of illustrated entertainment was starting to gain the favor of the readership, personified by the grim and mature offerings of EC Comics. The record-breaking sales of CAPTAIN MARVEL were a thing of the past, and the legal fight was just not worth it anymore.


Trying too hard to conform to the new trend towards crime and horror comics. The writing was on the wall, and the end was near. Cover by Bud Thompson for CAPTAIN MARVEL JR. #119 (June 1953).



''And then there were none!'' Prophetic words on the cover of the very last issue of THE MARVEL FAMILY in January 1954.


Executive producer Michael Uslan (behind pretty much every Batman movies ever made) summarizes it pretty well; “The comics industry was going into the closest damn thing to a depression – you could call it a recession easily - after WWII. The core need for superheroes was gone after WWII, and new genres were arising. Of course, the biggest new ones were horror and crime comics. Every publisher, in order to stay alive, tried to turn their comics into horror or crime comics, whether it was turning Captain America into Captain America’s Weird Tales or Black Cat into Black Cat Mystic. And Captain Marvel was not without its run of turning into horror comics, much to the chagrin of C.C. Beck and Otto Binder. They were being ordered to do this, and C.C. told me, ‘At that point, Captain Marvel should have died. The book had lost its innocence, it had lost its way.’ He was very resentful of this, of it being made to conform to the market.”


What's in a name? MF Publishing and Marvel Comics own versions of CAPTAIN MARVEL, respectivaly in 1966 and 1967.


In the meantime, the name Captain Marvel was up for grabs, and comic book entrepreneur Myron Fass grabbed it in 1966 with his own superhero, an android that can split itself in different parts at the utterance of the word ''split''. Fass was approached by Marvel Comics who felt the name was a natural for them, and offered him 4000$ for the rights, creating their own hero. (More about this in my review of CAPTAIN MARVEL)


The February 1973 first issue of SHAZAM!, which brought the Captain Marvel property to DC, but not exactly to the DC Universe, even though Superman himself introduces the hero on the cover.



DC ended up acquiring the rights from Fawcett and relaunched the character in 1973, under the auspices of its original creator C.C. Beck alongside the likes of Denny O'Neal on scripts and Kurt Shaffenberger on the artwork. As Michael Uslan recalls; “In 1972 or 1973, when sales of Superman weren’t so great, DC turned to Fawcett and said, ‘Hey, you can’t do anything with this character without our permission under the terms of the settlement, so how about licensing the character to us, and we’ll publish it?Now , you’ll find on the earliest issues of Shazam!, the title reads Shazam!: The Original Captain Marvel. And then Marvel sent them a cease and desist letter saying that under trademark laws, you couldn’t even have the name prominently on the cover like that. So they then had to change it to Shazam!: The World’s Mightiest Mortal.”


A sweet nod to original CAPTAIN MARVEL writer Otto Binder in the first DC issue of SHAZAM!, acknowledging the long hiatus during which the character was stuck in limbo. Binder would end up dying the following year.


While it was a great bit of nostalgia to acquire the services of C.C. Beck for the reboot, he was very unhappy about the state of comic books which he found had lost their innocence, and fought every scripts he would get, even though they were much lighter in tone that the regular superhero series at DC,. His grumpiness would get him to leave the comic by issue #10 as he refused to illustrate a story about plant people. Soon afterwards, the series featured artwork by LOIS LANE's Kurt Shaffenberger, which kept the lighthearted approach of the original series, but the style was just not selling anymore. And the rebooted Marvel Family were still not part of the DC Universe, so you couldn't have Superman or Batman showing up in a story, which was a common thing at this point. It would have also been complex given the different tone of SHAZAM! It may not seem that hard these days, when Archie can meet with The Punisher, but at the time, it was a real challenge.

SUPERMAN meets CAPTAIN MARVEL...sort of, in SUPERMAN #276 (June 1974)

''That's not Superman, you turkey! It's just some cheap imitation!'' Page 5 of SUPERMAN #276. Written by Elliot S Maggin and drawn by Curt Swan. 


Attempts were made to bring the ''Big Red Cheese'' to the modern DC era, by lampooning the character in an issue of SUPERMAN as ''Captain Thunder''. Still, the tone was an awkward mix of derision and reverence, and didn't let suppose that the good old Captain could join the DC Universe any time soon. Another attempt was by having artist Don Newton (who had worked on THE PHANTOM at Charlton Comics and BATMAN at DC) bring a less cartoony approach to the illustration style, anchoring the character a bit more in the world populated by the likes of Green Arrow and Wonder Woman. Starting with the last issue of the series, and continuing in a series of back-up stories in WORLD'S FINEST, Captain Marvel survived for a little while longer, even though n thisis grittier style turned out to be shocking for older fans of the Captain, but also a welcome gateway to what was to come.


The final issue of SHAZAM! (June 1978), sporting a dramatic departure art-wise by featuring the work of Don Newton.


Meanwhile, in 1974, the animation studio Filmation, stepping away from their mediocre Saturday morning cartoon fare like STAR TREK: THE ANIMATED SERIES and several DC Superheroes in the mid-sixties, tried their hand at live-action shows for the same target audience of kids on a sugary cereal high, the most memorable being SHAZAM! with Michael Gray as Billy Batson, Jackson Bostwick and later John Davey as Captain Marvel, and veteran actor Les Tremayne as his mentor (named, appropriately, Mentor). Travelling from town to town in an RV, righting wrongs and delivering corny morals at the end of everyone of its 28 episodes, the show had its share of youthful fans, but I was 9 years old when it aired, and it did nothing for me at the time. But according to star Jason Bostwick, the show had ''had ratings in our time slot that were higher than I Love Lucy, the prime-time heavyweight of its day .'' So what do I know?


Actor Jackson Bostwick gracing the cover of the over-sized SHAZAM themed issue of Limited Collector's Edition.



 
Captain Marvel finally met with the man of steel for ''real'' in the treasury Edition SUPERMAN VS SHAZAM in 1978. Written by Gerry Conway and illustrated by Rick Buckler and Dick Giordano, the special issue is an epic confrontation between the two musclemen, manipulated into believing they are enemies, a classic comic book ploy to oppose two heroes. Here, Captain Marvel is from a parallel Earth, Earth-S, a situation that will remain until the DC game-changing event CRISIS ON INFINITE EARTHS (1986, by Marv Wolfman and George Perez).

They meet at last. A page by Rick Buckler from SUPERMAN VS SHAZAM in 1978.





After the company changing series that got rid of the clutter of parallel Earths, and consolidated every remaining heroes on one single World, Shazam was rebooted as a full member of the DC Universe, sharing the same Earth as Superman and his friends. He got a new 4 part miniseries to celebrate, written by Roy and Jann Thomas and illustrated by Tom Mandrake, titled SHAZAM!: THE NEW BEGINNING. If anything, the main change brought by the series was to hint at the fact that the full grown Captain Marvel was keeping Billy Batson's youthful personality. Something that made it into the new film. The series meant well,, but the choice of Tom Mandrake on the art was an odd one considering how much his gritty style contrasted with previous interpretations of the naive superhero. More amusing was his membership in the new JUSTICE LEAGUE, while curated by the fun team of Keith Giffen and J.M. DeMatteis on the story and Kevin Maguire on the art, where his naivete clashed beautifully with the temperament of rest of the league. 

 
Re-introducing, yet again, Captain Marvel to the DC Universe, in April 1987.


Original cover artwork by Kevin Maguire for JUSTICE LEAGUE #3 (July 1987)



It took a few years, and DC completing their purchase of other Fawcett characters like Bulletman and Spy Smasher, to try their hand at giving CAPTAIN MARVEL the spotlight again. Writer/artist Jerry Ordway, who was at the time doing beautiful work on the SUPERMAN comic, was given the opportunity to retell the origin story once again in 1994, in a best-selling Graphic Novel. It sold so well in fact that it spawned it own regular series soon afterwards. Jerry Orway remembers: ''The only direction I was given for the series was to integrate it into the DC Universe somehow, and take it to the next level. The good part was that let us create his own little corner of the DC Universe with Fawcett City and its heroes. '' Personally, I would say this was probably the best thing to happen to the character since he vanished in 1953. Peter Krause's delicate artwork and Ordway's reverent writing paid perfect tribute to the Marvel Family, while making them part of the DC Universe. However, the series ended after 47 issues in 1999, its style not meshing with the growing trend towards grittiness that pervaded comics in the 90s.



Gorgeous Jerry Ordway original painted art for the cover to POWER OF SHAZAM #6 , featuring the return of classic foe Captain Nazi.

After having a pivotal role in Mark Waid and Alex Ross' depiction of a bleak future for the DC heroes in 1996's celebrated KINGDOM COME, Captain Marvel was brought back in a terrific one-shot by Paul Dini and Alex Ross once again, who does a wonderful job of giving our hero the likeness of the actor who apparently inspired C.C. Beck at the time; Fred McMurray. SHAZAM: POWER OF HOPE, is a thoughtful exploration of Captain Marvel's inherent decency, and the necessary acceptance of one's own limitations. A classic of the genre.

A poignant moment from SHAZAM!: POWER OF HOPE (2000) by Paul Dini and Alex Ross.





While Captain Marvel would still appear regularly in the other DC series over the years, his next significant mini-series would be SUPERMAN/SHAZAM: FIRST THUNDER, written by Judd Winick with art by Josh Middleton, which portrayed the first meeting between the heroes. The 2006 series is memorable for questioning the motives of the wizard SHAZAM for bestowing such a heavy burden of responsibilities on an 11 year old boy.


Superman confronting the wizard Shazam, about the ethics of giving a child powers and responsibilities well beyond his capacities. In SUPERMAN/SHAZAM: FIRST THUNDER, illustrated by Josh Middleton.


 
Judd Winick also started the same year a 12 issues miniseries, THE TRIALS OF SHAZAM, that tried to reinvent the character once again, by having an aging Captain Marvel take over the role of the Wizard Shazam, sitting at the Stone of Eternity, while Freddy Freeman/Captain Marvel Jr. would take his place as the World's Strongest Mortal. Meanwhile, possessed by the evil New God DeSaad, Mary Marvel becomes a villainess. Sometimes, you can try too hard to play with the tone and concept of a classic, and soon enough, all these changes went back to square one with the other DC Universe-changing comic book event, THE NEW 52, which, over the course of a year, proceeded to update and restart all the DC properties, including the Marvel Family.

Shazam for a day. Freddie Freeman tasting his status as the World's Strongest Mortal in the final issue of THE TRIALS OF SHAZAM (2008). But soon, all would change once again.

In the meantime, not wanting to say goodbye to Captain Marvel yet, DC released two new mini-series set outside the DC Continuity, so they could use the character in his most classic sense. First, in 2007, Jeff Smith, right off his award winning work on BONE, did his own spin on the CAPTAIN MARVEL myths with SHAZAM! THE MONSTER SOCIETY OF EVIL, which, at least in its illustrative style, brought back the character to its more naive look, all the while the story, like it was the case with BONE, melded adroitly a sense of innocence with more complex, layered themes.


Jeff Smith's beautiful interpretation of CAPTAIN MARVEL in SHAZAM! THE MONSTER SOCIETY OF EVIL (2007).

This in turn lead to another more juvenile, kid-friendly take on the character with BILLY BATSON AND THE MAGIC OF SHAZAM! by animator Mike Kunkel, who provides his unique style displayed on his series HEROBEAR AND THE KID. Kinkel chose to follow the lead provided by Jeff Smith instead of trying to reboot once again. Unable to keep up with the demanding schedule, he left his place to the team of Art Baltazar and Franco Aureliani who brought a BATMAN ANIMATED ADVENTURES feel to the comic. Yet for all the talent displayed, it was cancelled after 21 issues. 

The Kirby inspired cover for issue 6 of BILLY BATSON AND THE POWER OF SHAZAM! by Stephen DeStephano. Fun Fact: For a short time in the early 40s, Jack Kirby, along with Joe Simon, illustrated some CAPTAIN MARVEL stories.


 
The 2011 ''New 52'' re-imagining is pretty much the iteration that is present in the new film; Billy Batson is now a child of the Foster Care system, street-smart but cynical. This version written by Geoff Johns (Who's also co-producer on the film) changes the very nature of the ''Marvel Family'', but I'll stop before getting into spoilers. Another particularity of this version is that the moniker ''Captain Marvel'', which had been suject to ligitaion since Marvel comics came out with their own in 1968, has been taken away for good and our hero is called simply ''Shazam'', which, let's face it, people have been calling him for years anyway. The name issue by the way happens to be a funny running gag in the film.

 
SHAZAM as he stands now, courtesy of writer Geoff Johns  and artist Gary Frank.












So how is SHAZAM! As a film? Horror director David F. Sandberg (LIGHTS OUT and ANNABELLE: CREATION, two pretty effectively creepy horror films) goes for a totally change of pace here, in a superhero comedy where the pitch meeting most likely was three words: ''BIG meets SUPERMAN'' (A moment in a toy store actually makes a quick reference to a classic scene from the Penny Marshall/Tom Hanks masterpiece). Here, young Billy Batson (The magnetic Asher Angel) goes from foster home to foster home, all the while trying to find her long-lost mother. Running away from bullies, he is summoned by the Wizard SHAZAM (Djimoun Housou) to take over as Earth's protector against the peril of the Seven Deadly Sins. As the classic story goes, uttering his name transforms Billy Batson into an adult super-being, but keeping the mind of a child. (So much for the wisdom of Solomon). With the help of his superhero fanboy friend Freddie Freeman (an energetic Jack Dylan Grazer), Billy tries to master his new abilities and learn that with great power comes...well...you know. Interestingly enough, as Billy toys with his powers, he actually exhibits behaviors corresponding to some of the seven deadly sins; greed, sloth, gluttony...I'm surprised more wasn't made of that fact in the plot.

Jack Dylan Grazer and Zachary Levi as Freddie Freeman and Shazam, not making the best use of his abilities.

Zachary Levi litteraly glows in the film as the Superhero with no name (an amusing nod to the legal issues regarding the use of the name CAPTAIN MARVEL), demonstrating a youthful exuberance and moments of pure joy as he discovers his powers, making that thrill positively contagious with the audience.

 
The film features Dr. Sivana (played by bad guy by excellence Mark Strong, who had also confronted GREEN LANTERN as Sinestro) as Shazam's foil, an appropriate choice as the bald scientist has been his archenemy since the very beginning, predating that other bald scientist villain Lex Luthor by a few months. In a knowing wink to fans, actor John Glover, who had played Lex Luthor's father in the series SMALLVILLE, here plays Sivana's father. Here though, the character, while looking very much like its most modern interpretation in the comics, is bestowed with a brand new origin story and new powers. While they make sense in the context of the film and help to tie the story-line together better, all the while giving a good reason for the Wizard to settle on a flawed candidate like Billy Batson as his champion, longtime fans may wonder why, if the producers wanted to have a superhero fight at the center of their film, they didn't instead opt for the character of BLACK ADAM, who would have made more sense in that context. Other plans may be set aside for that character as there are rumors he would be the subject of his own film starring Dwayne Johnson. Sivana being powered by the Seven Deadly Sins, a group of vile demonic creatures, this is where the director's background in horror films shines through, especially in a board meeting scene that is downright creepy and brutal, although bloodless, which made some kids behind me seek comfort in the arms of  their parents.

Shazam (Zachary Levi) flanked by his foster home family, a group of characters I would be willing to follow in future adventures.

Save from those moments, the film is light, fun and has a lot of heart. Some moments, like the conclusion of Billy's quest for his mother, are downright heartbreaking. Others, like one that occurs during the climatic fight in an amusement park (The same setting where Billy lost his mother in the crowd years prior), a scene involving his roommates at the foster home he presently resides in, is literally soaring and joyous, and brought tears of joyous geekyness to my eyes.

SHAZAM! is yet another welcome departure from the bleakness of the first films of the DC Universe like MAN OF STEEL and BATMAN V SUPERMAN: DAWN OF JUSTICE, and in a tone not unlike AQUAMAN, where its comic book origins aren't drowned in dark puddles of grittiness, but are instead fully embraced with open arms. The script by Henry Gayden doesn't reinvent the wheel, and isn't without its occasional cliché, but also manages to be both touching and joyous. I leave the film wanting to see more of the exploits of Shazam,and his supporting cast of lovable characters.

TV's Captain Marvel Jackson Bostwick put it best: “Never let the child in you die. That is where your imagination lies. It is the foundation on which your spirit for life is built. It is your calling to the hero’s journey.''

No other words could describe this delightful cinematic experience. 


 

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